My TV room always has a Mac portable sitting on the coffee table for my girls to use as they watch the box. In fact, I’m using it to write this post now whilst laughing at the exploits of the weirdoes on Channel 4’s Come Dine With Me. It is my own hybrid Bellyvision experience.
Would you swap your personal viewing activity in exchange for better targeted advertising? This ‘value given for value received’ equation is critical if the industry is going to succeed in migrating from mass to me. Now if you are reading this, then the smart money says that you are in the industry and get the