Comments on: Consolidation or separation? http://andrewpburke.wordpress.com/2009/01/10/consolidation-or-separation/ Amino's CEO talks about the IP in TV Thu, 26 Nov 2009 11:29:56 +0000 http://wordpress.com/ hourly 1 By: Pancrazio Auteri http://andrewpburke.wordpress.com/2009/01/10/consolidation-or-separation/#comment-24 Pancrazio Auteri Sun, 08 Mar 2009 16:49:45 +0000 http://andrewpburke.wordpress.com/?p=47#comment-24 Great vision Andrew! On these ideas of bi-directional OTT Internet TV we founded the TVBLOB company in 2003. We believe that putting the TV Screen in the Internet game, giving continuity and IP-integration to Broadcasting is the natural evolution path. Everyone can create his own walled garden and compete. We developed the enabling software to do this "the Internet way". Now we are out with the first Blobbox. http://tr.im/h0Pb We are a software company; can we meet at IPTV WF in London? Regards, Pancrazio CTO and co-founder Great vision Andrew!
On these ideas of bi-directional OTT Internet TV we founded the TVBLOB company in 2003.

We believe that putting the TV Screen in the Internet game, giving continuity and IP-integration to Broadcasting is the natural evolution path.
Everyone can create his own walled garden and compete.
We developed the enabling software to do this “the Internet way”.

Now we are out with the first Blobbox.
http://tr.im/h0Pb

We are a software company; can we meet at IPTV WF in London?

Regards,
Pancrazio
CTO and co-founder

]]> By: pjbassoc http://andrewpburke.wordpress.com/2009/01/10/consolidation-or-separation/#comment-21 pjbassoc Fri, 16 Jan 2009 11:13:42 +0000 http://andrewpburke.wordpress.com/?p=47#comment-21 I’m sure scheduled (linear TV) will be around for a long time, particularly for the most popular TV channels like the BBC. And many people will continue to watch the ten o’clock news at ten o’clock just before they go to bed. But how much longer will the more specialist broadcast channels be able to operate? Yes, they will still get an audience – particularly with “time rich” viewers – but they are more likely to be “cash poor”. But is this good for advertisers and their clients? As I have said before the convergence of information, communications and media technologies is resulting a new industry - the Time Industry - where industry competes for people's time. The winners are those that successfully provide people with what they want, when they want, (anytime, anywhere) but also in a format that saves people's time. This is a fundamental change that the advertising industry need to understand and adapt to the new opportunities of more personalised advertising. I’m sure scheduled (linear TV) will be around for a long time, particularly for the most popular TV channels like the BBC. And many people will continue to watch the ten o’clock news at ten o’clock just before they go to bed. But how much longer will the more specialist broadcast channels be able to operate? Yes, they will still get an audience – particularly with “time rich” viewers – but they are more likely to be “cash poor”. But is this good for advertisers and their clients?

As I have said before the convergence of information, communications and media technologies is resulting a new industry – the Time Industry – where industry competes for people’s time. The winners are those that successfully provide people with what they want, when they want, (anytime, anywhere) but also in a format that saves people’s time.

This is a fundamental change that the advertising industry need to understand and adapt to the new opportunities of more personalised advertising.

]]> By: andrewpburke http://andrewpburke.wordpress.com/2009/01/10/consolidation-or-separation/#comment-20 andrewpburke Wed, 14 Jan 2009 16:29:11 +0000 http://andrewpburke.wordpress.com/?p=47#comment-20 Very true. Controlling content is becoming de facto with Tivo, Sky Plus etc. We are seeing lots of psuedo personalisation with Sky Anytime, MoveTV and Sezmi where content is grabbed off the broadcast stream and stored in anticipation of it appealing to the viewer. IPTV can deliver true 1-2-1 personalisation but no service provider is actually delivering this yet! I'm not sure that editorialisation (schedules) will completely die though. You and I are probably more sophisticated consumers of broadcast content where as middle England/America may be happier to be fed than make the effort to chose. Very true. Controlling content is becoming de facto with Tivo, Sky Plus etc. We are seeing lots of psuedo personalisation with Sky Anytime, MoveTV and Sezmi where content is grabbed off the broadcast stream and stored in anticipation of it appealing to the viewer. IPTV can deliver true 1-2-1 personalisation but no service provider is actually delivering this yet! I’m not sure that editorialisation (schedules) will completely die though. You and I are probably more sophisticated consumers of broadcast content where as middle England/America may be happier to be fed than make the effort to chose.

]]> By: Peter Bates http://andrewpburke.wordpress.com/2009/01/10/consolidation-or-separation/#comment-19 Peter Bates Wed, 14 Jan 2009 16:15:54 +0000 http://andrewpburke.wordpress.com/?p=47#comment-19 Very interesting article Andrew. In general I agree with your thoughts. But there still is a gap for evolutiony solutions to fill. The gap is all about finding a solution to cater for a Personalised TV offering - that enables the consumer to select what content they really want to watch on the large living room TV and not what the content owners want to supply them with - as in the case of traditional (inc. satellite and cable TV). So many other niche offerings are now available through Internet TV - but sometimes people do want to lean back and watch on a large screen. I also think new technical opportunities for more personalised advertising is also a way forward and advertising agencies need to start getting engaged in these new opportunities. If you watch Sail TV - you are happy to receive ads that have anything to do with boats!! Very interesting article Andrew. In general I agree with your thoughts. But there still is a gap for evolutiony solutions to fill. The gap is all about finding a solution to cater for a Personalised TV offering – that enables the consumer to select what content they really want to watch on the large living room TV and not what the content owners want to supply them with – as in the case of traditional (inc. satellite and cable TV). So many other niche offerings are now available through Internet TV – but sometimes people do want to lean back and watch on a large screen.

I also think new technical opportunities for more personalised advertising is also a way forward and advertising agencies need to start getting engaged in these new opportunities. If you watch Sail TV – you are happy to receive ads that have anything to do with boats!!

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