Comments on: OTT to go TNT? http://andrewpburke.wordpress.com/2009/03/11/ott-to-go-tnt/ Amino's CEO talks about the IP in TV Thu, 26 Nov 2009 11:29:56 +0000 http://wordpress.com/ hourly 1 By: Marco Pangos http://andrewpburke.wordpress.com/2009/03/11/ott-to-go-tnt/#comment-32 Marco Pangos Fri, 27 Mar 2009 13:07:39 +0000 http://andrewpburke.wordpress.com/?p=52#comment-32 Excellent summary of the situation. My experience with voice services in an operator's competitive scenario maybe applied today to video as well. I am selling direct to main players (carriers, ISP, cable TV operators) in Latin America for many years. If there is a proper regulatory situation, then the entrant operator will follow the pattern you are describing in your article (case of Telefonica, Telmex or Cable TV companies in some countries). If the country scenario is vague "allowing" some kind of monopoly then your picture is a reality even in remote countries outside Europe. I am seeing a major change favoring enter of IPTV in a "competitive" scenario, this will drive incumbents to make up their minds. The advance of the technology for service convergence is a given. Excellent summary of the situation.
My experience with voice services in an operator’s competitive scenario maybe applied today to video as well.
I am selling direct to main players (carriers, ISP, cable TV operators) in Latin America for many years. If there is a proper regulatory situation, then the entrant operator will follow the pattern you are describing in your article (case of Telefonica, Telmex or Cable TV companies in some countries).
If the country scenario is vague “allowing” some kind of monopoly then your picture is a reality even in remote countries outside Europe.
I am seeing a major change favoring enter of IPTV in a “competitive” scenario, this will drive incumbents to make up their minds. The advance of the technology for service convergence is a given.

]]> By: Ian D. Nock http://andrewpburke.wordpress.com/2009/03/11/ott-to-go-tnt/#comment-27 Ian D. Nock Tue, 17 Mar 2009 23:45:33 +0000 http://andrewpburke.wordpress.com/?p=52#comment-27 Everything you have written is spot on but I just wanted to add to the predicament for operators such as COMCAST, Virgin Media, BT and BSkyB. These operators have fought for years for themselves to be more than the pipes to the customer, controlling this with proprietary CPE which has been customised purely for them - not allowing anyone else to have equipment in the network, at the same time as they powered forward to have standardised data services equipment. When will operators (particularly the Europeans) realise that the future is in standard CPE, as standard as a DOCSIS/EuroDOCSIS modem and that the operators are really just pipes and should hive that business off as such? In fact, if they do not restructure for this they may find someone else does it for them? Everything you have written is spot on but I just wanted to add to the predicament for operators such as COMCAST, Virgin Media, BT and BSkyB. These operators have fought for years for themselves to be more than the pipes to the customer, controlling this with proprietary CPE which has been customised purely for them – not allowing anyone else to have equipment in the network, at the same time as they powered forward to have standardised data services equipment. When will operators (particularly the Europeans) realise that the future is in standard CPE, as standard as a DOCSIS/EuroDOCSIS modem and that the operators are really just pipes and should hive that business off as such? In fact, if they do not restructure for this they may find someone else does it for them?

]]> By: tanil http://andrewpburke.wordpress.com/2009/03/11/ott-to-go-tnt/#comment-26 tanil Thu, 12 Mar 2009 15:06:23 +0000 http://andrewpburke.wordpress.com/?p=52#comment-26 good article to see the big picture and the players in the business. 3 topics i want to emphasize 1) i strongly agree that ppv or any other paid subscriptions will not be a way to monetise iTV. Ads ads ads, even localized ads for small and midsized companies can be a solution. think about your local cafe is advertising on premium channels for an affordable fee while you are watching a recipe video.. keywords: local ads, concept related ads, free online content. Operators must not try to earn money from viewers but advertisers. 2) the missing and the most critical point: where is the standard? OpenIPTV Forum needs time and power to become a standard (if BBC supports, it will be "the standard") Anyone can buy a DVBT DVBS DVBS2 receiver and all works with all operators but when we talk about IPTV... it isnt like that. IPTV biz needs its standards, urgently. 3) when we talk about IPTV, we must see it only as a replacement of tuners with ethernet ports. This is the mainstream. All other features that vendors provide are the differentiation factors for a better position in the value chain.. Remember Porter, what do you offer? It cant be best price because this content is already free via my PC.So they are fighting for best product with nice to have features but vendors mustn't fall into the hallucination of making the side features to become mainstream.. the main stream will remain as a lean back experience, live content as we used to watch, what is coming through tuner (will start to come through ethernet) i hope i made myself clear with this messy comment:) best. good article to see the big picture and the players in the business.

3 topics i want to emphasize

1) i strongly agree that ppv or any other paid subscriptions will not be a way to monetise iTV. Ads ads ads, even localized ads for small and midsized companies can be a solution. think about your local cafe is advertising on premium channels for an affordable fee while you are watching a recipe video..
keywords: local ads, concept related ads, free online content. Operators must not try to earn money from viewers but advertisers.

2) the missing and the most critical point: where is the standard? OpenIPTV Forum needs time and power to become a standard (if BBC supports, it will be “the standard”) Anyone can buy a DVBT DVBS DVBS2 receiver and all works with all operators but when we talk about IPTV… it isnt like that. IPTV biz needs its standards, urgently.

3) when we talk about IPTV, we must see it only as a replacement of tuners with ethernet ports. This is the mainstream. All other features that vendors provide are the differentiation factors for a better position in the value chain.. Remember Porter, what do you offer? It cant be best price because this content is already free via my PC.So they are fighting for best product with nice to have features but vendors mustn’t fall into the hallucination of making the side features to become mainstream.. the main stream will remain as a lean back experience, live content as we used to watch, what is coming through tuner (will start to come through ethernet)

i hope i made myself clear with this messy comment:)

best.

]]>