Imagine the scene, you are in the Garden of Eden-net, being tempted by an enormous Search Serpent to eat from the Tree of Knowledge of Good and Evil in exchange for great wisdom. Do you side with the serpent, become all knowing but be condemned to a lifetime of servitude or stay pure and battle
Back in 2003, I got very excited about the potential of ‘long tail’ content. This is the type of content which has little value to the masses but is really valuable to the few. At BT we coined the expression ‘thousands to millions’ – thousands of specialist content producers delivering to millions of niche consumers.
The mantra of content owners and broadcasters worldwide is that they offer a unique combination of content, brand and experience which cannot be picked apart. In the linear broadcast-only days this made a lot of sense. In the UK we tuned in to BBC1 where we knew we would see quality programming and soon grew
We are now hitting a crunch time for Internet Video (OTT) to the TV. Looks like consumers love it (just look at Hulu and iPlayer), content owners love it (real customer contact at last) and the VC-backed start-ups are scrambling to monetise it (look at all the new retail STBs claiming to deliver it). BBC
Classic economic theory says that the players within the IPTV eco-system will be well down the consolidation route by now. We start with lots of innovators – VC-backed start-ups with imagination, invention and inspiration – driving the critical first wave. Some get it right and some don’t but soon the natural leaders emerge. Then the